My journey to PMM led me to realize that I needed to surround myself with experts in the field. However, I didn’t know any product marketers at the time. So I developed my own strategy to search for product marketing connections. These weren’t my ‘friends-friends,’ but LinkedIn connections that I could follow and from which I could gain valuable insights. If you are crafting your product marketing career, open your LinkedIn account and make sure you are following these product marketing leaders:

Yi Lin Pei

Yi Lin Pei

Tamara Grominsky

Tamara Grominsky

Jason Oakley

Jason Oakley

April Dunford

April Dunford

Now that you have the list, what’s the next course of action?

  1. Ensure that you’re following each one of them.
  2. Adjust LinkedIn alerts to receive notifications whenever any of them publishes a new post.
  3. Read and absorb the content thoroughly.

    I assure you that very soon, you’ll notice a significant improvement in your understanding of the product marketing field. 

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